{"id":138,"date":"2026-10-22T12:09:47","date_gmt":"2026-10-22T10:09:47","guid":{"rendered":"https:\/\/rgpd-avocat-mizrahi.com\/blog\/prospection-commerciale-email-regles-consentement-2026\/"},"modified":"2026-10-22T12:09:47","modified_gmt":"2026-10-22T10:09:47","slug":"prospection-commerciale-email-regles-consentement-2026","status":"publish","type":"post","link":"https:\/\/rgpd-avocat-mizrahi.com\/blog\/prospection-commerciale-email-regles-consentement-2026\/","title":{"rendered":"Prospection commerciale par email : les r\u00e8gles de consentement \u00e0 jour en 2026"},"content":{"rendered":"<h1>Prospection par email : ce qui est autoris\u00e9, et ce qui ne l&rsquo;est pas<\/h1>\n<p><em>La prospection commerciale par email reste un outil marketing puissant, mais son encadrement pr\u00e9cis \u00e9chappe encore \u00e0 de nombreuses entreprises.<\/em><\/p>\n<h2>La distinction essentielle : B2C et B2B<\/h2>\n<p>Pour un particulier (B2C), le consentement pr\u00e9alable et explicite est en principe obligatoire, sauf exception limit\u00e9e pour des produits similaires \u00e0 un achat d\u00e9j\u00e0 r\u00e9alis\u00e9. Pour un professionnel (B2B), la prospection est possible sans consentement pr\u00e9alable, sous r\u00e9serve d&rsquo;un lien avec l&rsquo;activit\u00e9 professionnelle du destinataire et de la possibilit\u00e9 de s&rsquo;opposer facilement.<\/p>\n<h2>Les obligations communes aux deux cas<\/h2>\n<ul>\n<li>Identification claire de l&rsquo;exp\u00e9diteur et de sa finalit\u00e9 commerciale<\/li>\n<li>Un moyen simple et gratuit de se d\u00e9sinscrire, effectif dans les meilleurs d\u00e9lais<\/li>\n<li>Une origine licite du fichier de contacts utilis\u00e9 (achat de fichiers non conformes \u00e0 proscrire)<\/li>\n<\/ul>\n<h2>Les erreurs les plus fr\u00e9quentes<\/h2>\n<p>Utiliser des adresses email collect\u00e9es via un site web pour une finalit\u00e9 (support client) \u00e0 des fins diff\u00e9rentes (prospection commerciale) sans nouvelle base l\u00e9gale constitue un manquement fr\u00e9quemment relev\u00e9.<\/p>\n<p><strong>Vous voulez s\u00e9curiser votre strat\u00e9gie de prospection ?<\/strong> Nous v\u00e9rifions la conformit\u00e9 de vos pratiques actuelles.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Entre consentement explicite, int\u00e9r\u00eat l\u00e9gitime et exceptions B2B, les r\u00e8gles de prospection par email restent une source fr\u00e9quente d&rsquo;erreurs pour les entreprises.<\/p>\n","protected":false},"author":1,"featured_media":137,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[63],"tags":[104],"class_list":["post-138","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conformite-rgpd","tag-conformite-rgpd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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